Friday 16 December 2011

Unit 3 Last Part!!!

3.4 Be able to plan a research exercise to test an idea for exploiting converging technology.

So first I need to create an idea of converging technology, so the one i have chosen to talk about is a watch smartphone with a projector for showing your latest video or setting up impromptu cinematic experiences. I have named it the W-share.




Having researched the the lack of stylish watches that incorporated technology companies came up with a relatively simple idea of a strap that can hold an Ipod nano, allowing them to use it as a watch as well as a media device.




Rolling with this idea in mind I thought the restrictions that the Nano had (e.g not incorporating calls and wi-fi internet connection) and wanted to see if I could work in the idea of live projection to share your favourite movies   (ala star wars, or old timey cinema projectors) and having smartphone technology. Seeing as the Ipod Nano has apps it cannot be beyond the realms of possibility.



Inspired by R2s projection in a "A New Hope"


Incorporating the HD projection features  into the watch.
To research the market this item could appeal to, I checked the rise in popularity of searches on internet site Google to gauge possible interest in my converged product the W-share. the terms I searched for was Ipod Watch, Projector watch, Smartphone watch. This gives me a rough Idea of the kind of market popularity the product could tap into. As well as this I plan to create a quick survey questionnaire to send out to my peers who also do my college course to see if they think its a good idea.








Thursday 15 December 2011

3.2 Describe examples of how ideas for multi-platform content have been used to reach new audiences and generate revenue.

The ways Ideas Multi-platform content have been used to reach new audiences is prevalent with companies such as apple releasing their i-Cloud, a piece of software that syncs your data and saves purchases across all your apple products, allowing you to keep your music on your i-pod, i-phone, i-Pad and iMac, It keeps all your settings and universally updates all your devices at the same timesaving a backup onto an Apple server.
This allows you to to always have the files on your computer with you in some shape or form. How this has generated revenue is through the validating of purchasing Digital downloads such as games and music, photos and movies (as well as important documents if you are...boring..) as now they are not restricted to keeping their purchases on one device  encouraging users to purchase more as they suddenly become a lot more accessible and and having the time consuming task of updating your I-Calender on 5 pieces of equipment.





3.3 Describe examples of commissioning processes and funding opportunities in relation to converging technology.


Below is a video of something incredibly awesome,It is a video of the company Android who had commisioned the  It not only is a public event attended by hundreds of people giving them joy and wonders though the use of this technological showcase, on the outside its wonderful, a lovely company doing a toatally random act for people to gawp at and talk about.

But from the companies perspective it is a carefully strategised and marketed ploy to create opportunities to market thier product through this amazing act and the word of mouth buzz that would follow it.

Now watch the video and be amazed...



I told you it was impressive....


This is an example of a company seeing the advantage of staging an event in this case using the mastery of 3d mapping team "Facade Mapping" they have created a funded event that will in turn help the returns when thier product is evnetually released (The LG Optimus, or a swanky Android smart phone to you and me).
The comminishing of said marketing event with a view that, using the converging medias of social media and networking to get people to attend (while also helping spread word of mouth after the event) as well as the video "trending" on websites such as youtube and twitter.


This as well as funding/commishioning smaller events like hired out to event management companies who are charged with handling the event carefully chosen at Canary Wharf, they work on things such as  hiring people to work/advertise the phone, security and such, . As well as this they would have also had to hire the crew nescessary for filming the peoples reactions, thus creating another way to gague the publics reaction to thier product as well as to advertise online again via the social networking / word of mouth phenomenom with a mind to create a frenzy for the the device on its launch.

Friday 9 December 2011

Converging Media Part 3

3.1 Describe the changing expectations of audiences and consumers within a chosen Creative Media industry.

The Media industry I've chosen is Journalism, The arrival of file sharing, online uploading and ease of access to information via the internet and social media websites has caused a change in how we receive our news and journalism before only the scheduled televised programmes, and daily newspapers were the source of information for the general public.

 The demand for online services and news on the go has necessitated the change from news at a specific times to round the clock access to the latest world events. No longer do people have time to physically go to the newsagents on route to their destination and pick up the daily paper, Or fund the time to plonk themselves infront of a television for an hour waiting perhaps the whole broadcast for the one news item they are interested in.

 As well as this, news stories can often become stale as the day wears on and new developments happen every minute, having the new online services that include,  Podcasts, RSS (Really Simple Syndication) Feeds that collect the latest posts on a chosen subject from a host of different websites and put the links in one handily clickable box,  Mobile news sites (e.g accessing the BBC News website from your smartphone). Text/Phone Alerts letting you know when news is updated or the latest development happens on the move.  As well as news which can be sent to you via email again notifying you of important updates as and when they happen.

RRS FEEDS COMIN' FO YOU.
This demand for news at all times has been necessitated by these examples and show quite distinctly the way the Journalism world has taken on the challenge of keeping up with the new technology available with the internet and the audiences feedback and demands for access and instant knowledge on almost any event.

Some of the new online services provided by the BBC and other news websites.

Now audiences need almost instant gratification, nowadays due to the rise and familiarity of social networking websites and their constant feeds of social activity and the rise in popularity of user News websites (such as reddit), sites that allow members of the public to post news and add to stories that are thumbed up and liked by other users to increase their notoriety  *thus creating a trend or powerpost*.

We now have news feeds updating them with the latest on any "Big story" that crops up almost on a minute per minute basis. This was necessitated by the internets influence of bringing that "Instant" factor to the fore of the news world with many viewers of the broadcasted news shows not being as up to date with breaking news as those who would "follow" stories using the web. Another factor that has influenced these is the website twitter and the speed of which news can travel to create Twitter Feeds that allow users to see which specific subject (for e.g if you Twitter #OccupyLSX you will gain access to all the latest news on the london stock exchange occupation)

 One only needs to think back to the press frenzy and updates of the most recent London Riots. Where the BBC urged viewers to follow the destruction of their city online taking them to a Twitter/blog/RSS newsfeed taking updates from journalists and members of the public "trending" the riots to see the fascination and need for constant updates.

Check out here for an example of the Reports on the BBCs coverage of the London Riots. http://www.bbc.co.uk/news/uk-14449675
One of the new fangled news feeds that are available online around another "big" story.

Converging Media Part 2

2 Understand the implications of converging technology on the workforce in a particular Creative Media industry.

2.1 Explain what is meant by ‘converging technology’.

As always to get an idea of what converging media you can turn to the holy gospel of Wikipedia,  one second let me just post it in here!

"Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically"

OK that's great and all but please allow me to break it down for those without a dictionary/thesaurus, Converging Technology is best described as the melding of two or more technological functions to create an entirely new piece of technology. So for example - a microphone + camera that takes 24 photos per second = VIDEO CAMERA!

Some of the features of the all encompassing Iphone 4s
In this technological age of digital information and wireless gadgetry the uses of converging technology to improve the ease of use and functionality of products seems to be non stop, you need to look no further then the all consuming I-phone to bear witness to that statement. No longer just a phone but a media hub with applications for almost every situation.





Swtor: Released Dec 24th
BUT ENOUGH about Apple, they have been mentioned more than enough throughout this course and blog, so now lets have a look at converging technology in computer games shall we, what I am going to layout is the new feature of "Dynamic Story Telling" in developer BioWares latest MMO (See my Gaming Industry post!) Star Wars the Old Republic. This feature effectively lets you and your group of friends partake in "choose your own" adventure within the confines of an online game.


Each conversation that takes place in the game has 3 or more options to choose from each having a different outcome, players choose a response which then "rolls" them a random number to see if they win the opportunity to say their chosen response thus changing the outcome and progression of the story. (no worries if you lose they give you an accumulator).

This new system has its roots back in the history of gaming but I will give a slightly more updated version, the multichoice conversation system or "choose your own" system featured in one form or another from games way back to the text adventure games of "Hitch Hikers Guide to the Galaxy", but was later used predominately in Single player RPG's (role playing games) like Biowares own Baldur's Gate series and the recent master pieces of Dragon Age and Mass Effect.


The "roll" system is also rooted in the history of RPGS, but the online version that was combined with the dialogue system to allow for this new version of story telling was taken from popular MMO "World Of Warcraft". It was introduced as a way of randomising who would take the spoils at the end of any heroic boss fight. Players select their option of "Need or Greed" and the game rolls for them out of 100, highest number = the person who gets to take the treasure or "loot".


Example scenario:
  1. Player 1: "Hey, I see a chest!"
  2. Player 2: "Okay, let's roll for it."
  3. Player 3: /random 100
    System Message: Player 3 rolled a 3 of 100

  4. Player 3: "I guess I don't get to open it... :-("


  5. Player 1: /rand 100
    System Message: Player 1 rolled a 97 of 100


  6. Player 1: "W00t!"


  7. Player 2: "Hold on, cowboy..."


  8. Player 2: /roll
    System Message: Player 2 rolled a 56 of 100.

  9. Player 2: "Darn, roll hack! ;-)"


  10. Player 1 opens the chest and loots its contents... but being nice, gives stuff not needed or can't use to the other players...


  11. Player 2: "Sweet"


  12. Player 3: "Thx" 

* Example taken  from Wow Wiki, unashamedly...*

So by combining both of these in game systems they have crafted a way of having an online game where players can fairly and effectively craft their own stories depending on who their grouped with and their own sense of right and wrong when it comes to moral choices in the SWTOR universe, a fine piece of converging technology I'm sure you will agree.






BBC's On-Demand service Iplayer

2.2 Explain the impact of converging technology on the workforce within a specific Creative Media industry.

The "specific" Creative Media Industry I have picked is that of Television, The converging technology of the digital age has impacted upon the television industry heavily in the past few years, with the rise of the internet becoming a deciding factor in the televisions technological development and the readiness of the entertainment and content available elsewhere has pushed the Television industry to take drastic new ventures onto the web creating "On-Demand" services, which allows users to watch what they want when they want for free allowing them to catch up on their favourite programs.

Rival to the BBC's is Channel 4's "4od"
This has allowed them to have their program guides accessible online or via apps that can be downloaded to the latest smart phones, tablets etc, spread their net and their audience which as you no doubt will have noticed is more "on demand" than ever before,. Moreover they offer downloadable content such as downloading your favourite programs in a digital format (which you keep in a file version of the programme) from online distributors like I-Tunes which can be viewed on your smart-phone, work computer, MP3 players (providing it has video) and watch on the move.

Friday 2 December 2011

Converging Media PART ONE

1. Understand the use of the digital technology within the Creative Media sector


1.1 Describe the uses of digital technology within the Creative Media sector and the relationships this has created between industries in the sector.

Digital technology is now of the driving forces in the Creative Media sector helping revolutionise and streamline productions and realise artistic vision, The advancements in mass data storage, online sharing and software has taken the Creative Media sector and opened it up for anyone with an appetite for film, music, gaming or whatever media endeavour you wish and levelling the playing field between those starting out in the industry and the elite.

Some Examples!

Before the creation of websites like Blogger, Wordpress etc, having a website you would need extensive knowledge of code and your own web address to even have your own page let alone the know how to make a functioning website.

Before the invention and application of smart-phones, digital cameras and webcams and the data storage and transfer allowed by the advancement in SD cards and USB devices, the cost of having to record a video review at home would have you storing reels, bringing in one hell of an expensive camera to shoot it on before handing it over to a professional editor or mastering team to finish off your "production" as now the advancement in cheaper and easier to use editing software is widely available.

But how has this changed the relationships in the creative media sector I hear you ask? Before the these advancements simple in-house tasks like I encounter at the talent agency where my apprenticeship is based, would have been carted out to other companies. Say we needed a clients materials form their latest film edited together for use in their show reel to send to casting directors, you would need to ship that out to an editing company, paying them handsomely to do it as they had all the equipment and technology and the know how to take the footage you have and edit together seamlessly. The advancement and refinement of digital technology and the availability of free programs like Apples I-movie editing software or cheaper alternatives such as Final Cut Pro have allowed us to take this task in house and now we can edit our own reels reducing cost and speeding up the process considerably.

This sh*t just got reel.
Before the advancement of Data storage in digital technology previously entire rooms were dedicated in companies to the storage of footage in reel form. Sometimes requiring them to hire warehouses and keep storerooms of unused space to just keep a record of there own footage. Now with the Internet and the move to digital technology we can keep entire libraries of footage of reels and productions in a file format online like MobileMe.

This allows you to upload your home videos creating a library rather than having to keep them around the house! 

This has taken the need for them to outsource storage and conversion of media files to disc and video from other companies allowing them the cheaper option of doing it from the comfort of their own office/home.


Now the industries can intertwine much like how the Nation Theatre (see my national theatre post) has ventured into the online filming of their own productions to give them a wider library of content for avid theatre goers. the project is called NT live and essentially is filmed theatre productions streamed live in a pay-per-view like function which can be viewed online AT THE CINEMA or on your flashy mobile media device.

 It has allowed them to broaden the audience past their demographic of "those who can go to the theatre" to allow those with an interest in theatre to test the waters by viewing online. Those who live too far away from the National to go to cinemas nationwide and catch the latest production. Allowing them to spread the scope of their plays and move into industries the National had previously had never been involved with.

 The use of their in-house editor to create trailers for their website to promote it using  Macs and editing software like FCP where it is handed to their (also) in house web design team which uploads the finished article to their website. Usually this would need to be recorded by a film production team, sent out to an editor, edited, sent back to the company, sent to the company that deals with the website and finally uploaded to their website (created by a company that creates websites for other companies, confusing) All this including the productions on at the cinema and the distribution of content online have created a franchise that spreads throughout the industries rather than constricting them to just the "Theatre".

Friday 25 November 2011

Key roles and tasks in the production process

The production of what you might ask, who knows! the booklet was not obliged to tell me, so with that in mind humble readers welcome to my outlying a random production process.

Lets do this! *puts on sunglasses*

Ok production of an amateur ANIMATION!


Creation/Design - First of all someone needs to have an idea, whether its a picture scrawn on the back of a card or a story made over 10 years in some sweaty dudes basement, this is usually the job of the creator (duh) he is the visionary who will kick start any production but especially that of an animation. Usually if the creator is a good artist he can make his own pictures of what he wants things to look like to use for either style reference or for that of scenery and the like.

Writing/Storyboarding - Depending on the aforementioned creators artistic and linguistic abilites the idea will head into pre-production phase where you can either have someone come in to write it, this person being the scriptwriter who will either work with the creator to come up with dialogue, pick apart plot holes and help to create an all round more solidified idea over a number of drafts.
The Scriptwriter who in turn will begin sending pages to the storyboard artist (please keep in mind that these roles can be filled by just one talented person) who then takes it upon himself to, using the drafted script come up with panels and characters in various poses and locations dictated by the script to give an idea of what the animation will look like when completed.

Funding/Presenting - With design work finished you can move on to (if the situation calls for it, some animations are funded by the creators/those involved) to present it your peers to give everyone an idea of where you want to go with the production and discuss the logistics of creating the animation or pitch to a company that deals with financing films and animations, and try to secure the budget needed to finance your animation properly.


Animation/ Production (the hard part) - Now bringing in your team of Animators which can begin work on bringing the scenes to life, colourists to fill in your designs and get the frames into production, this part is long and arduous and will go through many different last minute changes to story elements/designs. Animators can consist of artists, acutal animators, colourists. Then you need to think of sound design, so possibly a foley team, voice actors. Using your budget or funding to supply the equipment needed to create your animation.

Post Production - Now is the time to master all your sound, fix any resolution problems with your with individual frames, tighten up the editing, lose a few shots (if time constraints call for it).  Test screenings can be had to see the reaction to your animation, if its not liked by the audience before final release it gives you the chance to go out and make the relevant changes before release.




Unit 2 Media Awareness and Products

Unit 2 Media Awareness and Products
The aim of this unit is to encourage learners to think about the construction of media products. Learners will develop their understanding of how the media industries think about their audiences, how these industries create products for specific audiences and how they themselves, as members of an audience, understand media products.

Learning outcomes

Assessment criteria
1 Know how a media industry identifies audiences for its products
1.1 outline ways in which a media industry identifies audiences for its products

Every product is made with someone with mind, this while a wild and grand statement is (arguably) true, without someone to aim towards while making your product, said product is useless. So in the media industry where profit and consumption is key to the success of the industry and your chances of staying in that industry (as nobody likes an "Uwe Boll") Identifying your audience is  essential.

There are several ways media companies can go about getting feedback and opinions on their latest product but for the ease of use, we shall identify how the Film industry would identify its audience.

Surveys - A simple survey is always a good start at identifying what the public would need and what they want, say you are working for a mobile phone firm and are trying to find out who would want (the audience) your new 4 screen mobile phone (you just wait, its gonna happen!)
you'd go out take say 100 names (or stage it online giving you access to hundreds of potential survey...ors?), add their ages, response and perhaps if your survey is detailed enough the occupation / relationship status of people who responded positively to your survey. This would give you your first indication of who your target audience is for your product and will allow you to fine-tune your product to their recommendations.

Test Screenings - Whether you have a Pilot or a 5 minute minute animatic to hand you can give a presentation / test screening to audiences of critics and the general public. Afterwards you can hold Q&A sessions, Surveys even Interviews to ascertain the response of those who have enjoyed your proposed idea for a new show or game show. 

General Research - Slightly longer to do, but always rewarding is the trawl through the Internet, books and archives of past products and papers identifying the areas in which audience consumption can be maximised. Looking at the market and finding the gaps and seeing how their competitors

Following Trends - While you could argue more and more that this could be included in research i feel the recent surge in social networking gives it its own entry. of course I'm talking about the mega-media sites that Twitter and Blogger have now become with "trends" (subjects that reoccur in tweets, blogs can be linked to a title that will trend the more people post that title in their comments etc) Now the Media industry seems to use the social rantings of people either on twitter as the opinion of the entire world and uses them to constantly sound as if they are in the know with the audiences wants and needs. 




 http://www.spinproject.org/downloads/TargetAudience.pdf  <--- Some good reading on Target Audience that have inspired this and the rest of the unit.


2 Understand how media products are constructed for specific audiences
2.1 outline ways in which a media product is constructed for a specific audience

Seeing who wants your new Idea is great, but often you can look over your shoulder and see someone who has established an empire off of a franchise or an idea and think to yourself. "I could make that, if not that something damned near it and then it shall be me sitting upon the throne of money!". Perhaps that is a bit dramatic but in the media industry and business beyond that situation happens a lot more than you think.

You only have to cast your mind back to the recent Tablet boom to see "ways in which a media product is constructed for a specific audience" no one could have contemplated that the I-pads idea of simple web browsing and light entertainment would boom so massively. Soon you had a plethora pretenders to the tablet throne to capitalise on the scramble for ease of use. Soon you had the Android Tablet, the Samsung GalaxyTab, The Dell Streak 7 and thousands more coming out of the woodwork to give us apps and touch screens to whittle away the hours.


http://www.tgdaily.com/hardware-brief/48287-there-are-products-that-hope-to-beat-the-ipad










Another Example is the Scary Movie (which made an estimated 278 Million Dollars series), These were parody films that were relatively cheap to make and certain moneymakers, they had celebrity references, parodies of popular slasher/horror films and a quite crude sense of humor - all drugs and fart-jokes abound.  The first two films were commercial and box office successes but no one could have been prepared for the new "parody movie" onslaught we were in for.

These movies were aimed at the fans of already arguably cheesy slasher/horror films, those who enjoyed the works of Leslie Neilson and the "American pie" audience.

So quickly we had the box office filled with the blatant copies Meet the Spartans, Date Movie, Epic Movie, Disaster Movie and plenty, plenty more were released to latch onto the fans and public that enjoyed the first iterations of these types of movies, they were targeting the fans of the first franchise, pulling out low budget films like the ones I've just listed and still creating a profit off of the reputation of the originals.

3 Understand how audiences can respond to media products.
3.1 outline ways in which a media product might be understood by an audience.

Often in the industry excellent media products fly by undetected while those that are undeserving of their acclaim. This is usually how products are viewed or understood by the consumer. There are many ways of making a customer come round to your way of thinking you only have to cast your mind back to the Apple advertising campaign of "I'm a Mac, I'm a PC" which while a blatant attack on their bitter rival windows, they created the understanding that having a Mac product was the key product to own to the student/arty  "cool" individual who has no time for boring spreadsheets and wants to spend their time making video of themselves and uploading to Facebook.





There was some people who thought that the campaign itself was in bad taste and slightly mean spirited in making the PC vs MAC a full blown marketing war, perfectly (in my opinion) illustrated by this quote from Guardian columnist Charlie Brooker commenting on the English versions of the Mac Vs PC adverts that starred Peep Show actors David Mitchell and Robert Webb"(In Peepshow) Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur... So when you see the ads, you think, 'PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers".


Here the advertising campaign is giving the understanding to the audience that if they want to have the image of "cool" and not  be boring as the PC user in the advert they need to buy the Apple product. This advertising campaign was very widely received and definitely helped in the sales by creating the stereotype that the mac was the cooler home based product while the PC was strictly a business tool, something that their biggest rival Windows were quite rightly peeved by. Thus the "I'm a PC' advertising campaign which showed users and famous faces of the windows system rebuffing how they can do all the things they need to and how the system has helped them achieve their goals over in all kinds of fields of work, and play. giving the understanding that perhaps the Apple adverts were a bit one-sided and that owners are proud of their innovative system.





Friday 18 November 2011

Unit 4.3.3 Opportunities for Training

Training is an important part of professional development, to ensure you are at the top of your industry and learning all the new technology and practices that come into your workplace almost every month.

There are many ways to train yourself and I shall let you in on a couple of ways of training yourself professionally I have encountered and others that I have not (but would like to).

ONLINE TUTORIALS: With the rise of websites such as Vimeo and YouTube, has given rise to the helpful knowledge of professionals and creative talents kind enough to share their knowhow through the web! Need to learn how to edit on Final Cut Pro? type it in on a site such as YouTube and watch the millions of tutorials that come up in your results.


Online Tutorials don't just have to be videos you can have written ones, like a guide on www.Ehow.com to teach yourself quickly if its just general information you need.
http://www.ehow.com/how_5028824_flip-videos-imovie.html

TRAINING COURSES: Back when I worked in construction I was to become part of the health and safety crew on site, for me to be qualified I had to be part of a health and safety and fire marshall course.
This was a course of six, one hour sessions which then at the end qualify you for whatever certificate you need (in this case Fire marshall and health and safety with harness). These are usually presentations run by a certified professional he will give examples show you movies and generally give advice and teach you on the subject.

The types of courses you can go on vary. For e.g. in the media industry courses on health and safety and fire are prevalent for on site safety on set.

NIGHT COURSES: There are night courses, which usually take place after typical work in the afternoons. Allowing people to work during the day and learn new skills in the evening. These are handy for people who have left school and cannot financially afford to go back into full time education or suffer the salary drop of doing an apprenticeship. These are often taken by people who wish to train for a change of career while still working and paying the rent! Very handy indeed.

EDUCATIONAL COURSES: This is what I am doing now, well an apprenticeship but I still go to college on fridays, education through a college or university is one of the best ways to develop your skills and gain the certificates and industry recognised degrees that will help kickstart your career. These take several months, or in cases of universities, years. These are the usual route for any potential student trying to make their skill set relevant for their future career, or at least give them the start for then taking the other courses or ways of furthering your skills!

Friday 28 October 2011

"Describe examples of challenging behaviours and issues in the workplace".

"Describe examples of challenging behaviours and issues in the workplace".


An example of challenging behaviour in the workplace, back when I worked for a construction company I had an encounter on a building site I monitored. Sitting in my ground floor office one day on the construction floor I received a call come though that some of our subcontracted workers were disposing of insulation (large pink dusty materials) by throwing them off the side of the sixteenth floor onto the general public's parked cars below!, This is challenging behaviour, blatant disregard of rules. (of which they were duly punished), I had to first of all run up 15 flights of stairs to stop them (this they did not like much, but I was 18 at the time telling 25-40 year olds to grow up and follow rules). I had to "yellow card" effectively the same as in the footballing world, a "one more and your out" kind of thing. Although after consulting the Project Manager (you have to in these cases where the publics vehicles have been damaged/dirtied) he deemed that this was not harsh enough and the men were removed from site permanently

Another example could be one who turns up late everyday to a time pressed environment would demoralise the team and make them question why they have to bother to turn up early when someone else can roll in whenever they want.

One more is if you work in an unfortunate workplace where suit and tie are mandatory and you have a scruffy character who doesn't tuck in their shirt keeps turning up with no tie and doesn't present themselves in the correct manner could be viewed as an "issue".

In some cases there can be things such as office bullying, talking about other members at the workplace which will obviously drag down morale. people who refuse to pitch in with the team to meet targets (something I have experienced first hand at a previous job that necessitated us being part of a team and working towards a group target, which left me and the other members of our team feeling very frustrated at the one particular colleague who didn't want to go beyond the bare minimum of work!).

BUT WHO DO YOU CONTACT? (Unit 4.1.3!)

There are ways to deal with this and often the way to go is to contact your supervisor/Line manager and lodge a complaint or simply raise the issue, keeping calm and carrying on (although the British motto) can often lead to these occurrences lasting a lot longer then they often need to and speaking to them you can rest easy knowing that the issue will be brought to the fore and steps taken to address the problem. If you feel the issue is with your line manager themselves you can go one higher and address the actual management raising your concerns, but always ensure you do it from a professional stance and never a personal one.

18.1 COMMON DEVICES USED IN DIGITAL COMMUNICATION:

COMMON DEVICES USED IN DIGITAL COMMUNICATION:

Posted earlier on this blog was a list of commonly used terms for the digital movement, this is to reinforce my knowledge of the technology available in this digital age






Computer to the left laptop to the right.
COMPUTERS/LAPTOPS//  The basis of most digital communication is through the computer, It is the platform from which the digital revolution has spring boarded from, modern laptops and computers run a variety of software from entertainment programs like Flash etc, to business software such as the Microsoft office package. As well as standard software that is purchasable they also integrate the internet and the capacity for other entertainment means such as gaming and using the internet to talk with friends using communication applications such as Skype as well as the ability to burn copy discs and plug in other media devices via usb like most of the devices described below.

The Samsung I7005
SMART PHONES// One of the latest additions to digital communication is the invention of the smart phone, this refers to a mobile device with all the functions of a phone but integrated with the internet, camera, media player and a PDA and depending on the model, touchscreen technology and a selection of "Apps" that can include maps, things like ordering taxis sending emails and other software applications that are downloadable directly onto the handset, this gives the user an on the go mobile internet platform for everyday use as well as combining the communication productivity of a mobile phone and the endless programs available on the internet.











A deliveryman in action!
PDA// A PDA is similar in many respects to the smartphone, these products are portable handheld devices that have SD slots for data cards as well as touchscreen technology or  possibly a stylus, these internet capable devices are used mainly in the business sector and help employees organise themselves away from the office on long trips on the go, used often by delivery companies such as UPS and FedEx and even the Royal mail to update and send data for signed packages back to their headquarters, give directions, be used to answer calls and email. These can be used to synchronise with your personal computer or laptop to exchange information via usb, or bluetooth.




A Pager
PAGER// The pager is a simple tool that effectively is an SMS receiver, this is usually equipped with a bleep and vibrate function depending on the model, these are small devices that can be put onto a belt or slipped into your pocket, these have been used in hospitals around the world as an effective way of contacting Doctors and nurses in emergencies and giving simple instructions as to what happens and where they need to be. Later versions have included the ability to text the person back and even send emails.


A bluetooth headset




BLUETOOTH HEADSET// This small device that synchs up with your mobile phone device, Sony Playstation or PC. This device is an over ear speaker and microphone, using as the name implies, Bluetooth technology this allows users to wear the device on the go and answer calls without having to fumble for their mobile phone, or just keep their hands free.  They have been used in online gaming for users who dislike wearing headphones as this can often get uncomfortable.







A webby cam...yay
WEBCAM// A simple premise of a small camera that can be either be attached to a USB plug on a computer/laptop or come inbuilt in some models. The webcam is a small camera that transmits the picture it receives and transmits it in real time to the internet which sends it to whomever you contacting, many programs have gained great popularity using webcams to create the new type of digital communication the Video call.

Friday 7 October 2011

UNIT 6 - Video evaluation

As a part of our Unit 6 we have been tasked with evaluating our performances in shooting the video bio for new apprentice Harry Bell (link here).

We were split into a team consisting of me Harry and classic character actor Jemel Hibbert, The week before we had thrashed out a simple story and decided how we were going to shoot it, in the process I drew up some (very rough) storyboards to get a shot list so in theory we could walk in and shoot it, my estimate was a couple of hours to get all the footage and a lesson to edit it to perfection. 

Simple? Not always so. 

The next week we met up ready to begin shooting, to find that we forgot to book a camera (somewhat important for a video) and had to coerce Barrington to help us acquire one. A small stumble but we knew what we were shooting so moved into the classroom to begin the shoot and for 15 minutes or so, we were on fire. We had the opening shot and first question to be featured in the video shot.

Until we get informed that we have a lowly 10 miuntes before we were kicked out of the classroom we were shooting in before we were ousted by another class, we hit up as much of the footage we could record on our camera.

After that we were needed to assist with another apprentices video which required all to make an appearance which cut into our own shooting time and by the time we were finished. We were informed that we had our location for another 15 minutes, in which to complete all of our scenes. 

While we may have been able to work under that time constraint due to Harry and Jemel being able to act their parts effortlessly and me having a reference to what to shoot and how. This was until we found out that we only 9 minutes of battery life and 8 minutes of footage left. (we were sharing the SD cards, which we use to record on the cameras, with the rest of the apprentices). 

This called for a drastic rewrite and after a brief meeting we decided on changing the latter half of the video to something we could shoot handheld and set about it in the shortest time possible. Although if I'm honest I feel this helped us as knowing we had about 3 tries before the camera would die pushed us to get it right first time. So thanks to some quick thinking and applied skills of camera work comic timing and some great acting we were able to get enough footage that we felt comfortable that the edit would go smoothly. (we even had time to film an extra shot, such was our quick shooting in regards to the pressured time frame).

All in all this was another high pressured shoot with time constraints that again made me feel uncomfortable due to my slightly perfectionist nature. but due to having had some decent planning on the story and having storyboards. As well as being part of a team that had very little arguing and was eager to get on camera and get it shot (shout outs to Harry and Jemel here). 

We have came through at the other end with enough footage we will be able to create a rough-cut and later on a finished Video Bio for Harry which is both funny, while showing off our individual abilities and those of working in a team.

THINGS I WOULD DO DIFFERENTLY: 

In terms of pre planning the story and the scenes that would be in the video we did very well, where I feel we almost skipped entirely was the acquisition and arrangement of where and how we were going to shoot it. We were a bit complacent and assumed that it would all come together on the day. But as you can tell this didn't quite happen and we were forced into taking decisions that will no doubt crop up in post (such as having limited numbers of takes to choose from, even though they're good enough to make the video good its always nice to have more footage than you need). Things like having cameras and SD cards is definitely something I will insist is figured out BEFORE shoot day as trying to bring in the favour is a pain when you realise your location is going to be taken away from you.

An eye opening and poignant lesson..

MY ROLE IN THE SHOOT:

In our team I took the role of cameraman and a sort-of director, It was my job to get the camerawork down, use the plans we had from the day before (storyboards, notes) to set up the shot to my taste, fill in Jemel as he was absent for the preplanning process and talk through the scene with both Harry and Jemel in how to get it down on film. 
I think we as a unit worked really well there was throughout the whole shoot, no disagreements or arguing and all were keen to get on with the idea. I came up with all the shots myself (with discussion and input from the team) but its composition on the day and any additions on what to do and how to do it were discussed by me and the team clearly and quickly so we could move on.
The pressured shoot I feel was dealt with professionally and I kept the actors informed of how long we had and what I thought looked better on camera (as often what looks good on paper, may not be reflected on camera) and we reshot or changed lines accordingly.







Tuesday 20 September 2011

Unit 4.2 Continued... Budgets, Projects, Contingency Plans and Storing Work

"How to specify and agree timescales, budgets and resources"
In your working life as an apprentice there will be times you will be asked to do a task that you were not expecting, thus is life. Things happen and you must be prepared for this.

A good way to get a grasp of the task laid out before you is always to ask, how long? How much and what do I have to do it? This will get you started. Walking into any task without being forarmed with this knowlegde will undoubtably be the downfall of many an apprentice.

For example, sending post ( a common intern/apprentice task ) You are asked (this is specifying) to send a package to a client or another company, They tell you when (say its by Friday) thats your timeframe (its Monday in this example), You are then given 10 pounds for, thats it you've guessed it, your budget. Now when it comes to the resources for this task, you would think for this particular case, "What have I got to send a package?....AHA the post office", well I cant see any better resource for letter sending than that. Then armed with this knowledge you would have a basic outline of how, when, and where to send your package. If for some reason you needed more time, or more money thats when you would write, email or ask them verbally usually for more time or budget to complete the task, and this would be you agreeing the terms of the task.

"Explain how to construct a simple project plan"
Using my earlier post on Unit 4.2, the uses of handy tools for managing your workload I will now explain the making of a simple project plan. For the ease if this example I will say you are tasked with creating a DVD filing system on your works local server.


Step 1: Arrange your timeframe and set out clear goals and checkpoints for your project (by this date, have this finished etc.), this will allow the planning to actually take place and give yourself dates for reviews with your team, or even explain to a superior how your project is moving along. As well as setting up simple easy to manage naming conventions for your project if you are working within a team to avoid confusion and any passwords you will be using if the project requires that security.

Step 2: Acquire your budget (if applicable) and begin to access what resources or methods you can use to undertake and eventually complete the project, combining them with your budget, or acquiring them through your budget (say you needed to buy the database software). For this example you would want Excel or something similar, your resources would also be the DVD's the company wants you to place into your finished library.

Step 3: With budget, resources and timeframe achieved you can now move onto the actual creation of the "project", You would start to create the folders, ensuring naming conventions on the Excel database and the files on the local server were all matched and easily decipherable by anyone who would use it.

Step 4: With the basic foundations of your project (your empty spread sheet, stacks of DVDs to be input, the right software, and you being within your timeframe), it is time for the hardest part, the inputting of the data into the project. You could have weekly meetings to discuss with your team or line manager the progress to keep them resassured that the task will be completed on time (this can be done by email or Skype if you would so wish it).

Step 5: With your database being created you would need to make sure that it is saved and backed up regularly, as this is the downfall of many a long term project in the office sector. You could either use a back-up hard disk and secure it somewhere safe or move the files regularly into a back-up folder if there is a back-up server provided. If not there is always blank disks to save the files or USB drives to store them on for safe keeping.

Step 6:  With your now finished project if required it would usually be time to implement it or if relevant present it to those who set the task out to you. Implementing it would be uploading it to its final resting place within the local server and testing it to ensure that it is live and accessible. Usually you would email around the office or have a meeting with those who would be using it and explain how to access/use it. If it required a training session you would work to arrange it that they had sufficient knowledge of how to maintain the finished project properly. Or alternatively often a finished project requires a presentation, this would be you showing off the finished database, outlaying its uses and operation to those who had set you the task.


And I shall now add in another step, one that is often the saviour of a project and the personification of foresight.

Step 7: Have a Contingency plan, I have already spoken about this in a few steps already but in my opinion this is the step to take note of the most.
Often in this world you are thrown a curveball something that knocks even the best laid plans, straight to the ground. This is why in the media sector having a contingency plan is key. In our example it would have been having the files stored correctly, but also having plans for say the DVDs you're having inputted go missing or any number of tragedies that could occur, ie your team deserting you halfway through completion knocking back your deadline. Your line manager spontaneously combusting leaving you without someone with sufficient knowledge of who to turn to when you need help to ascertain if you are on the right track.

The benefits of planning for the worst thing imagineable can only help you to hit your goals and ensure you are entrusted with future projects. It is the little things that will save you, if you're a cameraman, bring a spare lens - we don't want that cracking now do we? Have all your tapes of your latest feature in the boot of your car and your car is towed? Sorry you should have put copies of your work in more than one place. Contingency!

For example the case of Oliver Reed in the Ridley Scott film Gladiator, unfortunately this talented actor died halfway through filming so the extra footage they had luckily had shot (I believe for an extended edition they had planned) was used in conjunction with a bit of CGI to give Oliver Reed's character in the movie a final resolution. If they had not filmed the extra footage they would have had to recast this part throwing them way behind schedule or cut him from the movie entirely ruining the narrative.
"See ya real soon kids!"




And finally, a little piece on naming conventions, If you are using an office server or even just arranging emails for yourself its best to stick to some kind of formula you can search for easily. Whether its for storing pictures or sending emails to clients, you want to be able to bring up this information in a flash should the situation call for it. There is nothing worse than frantically trying to find an emailed receipt from a clients credit card in your inbox of 10,000 emails with your accountant waiting to do the expenses behind you. Its embarassing stuff. Ensuring you stick to simple, search friendly naming conventions will make sure your work is easily traceable and available for those important moments.

Example of naming conventions: I name all emails at work in a simple formula of CLIENT/PRODUCTION/REASON. So when I am asked about where their correspondance is for "Steve in Shoot your Face 2's, medical insurance", I am only a quick email search away. (easy, no?).

Know how to plan and Manage workload...Unit 4.2

"Know how to plan and manage workload", This is a knowledge based section in my course where I shall now present some handy tips and ways to plan and manage a theoretical workload in a theoretical workplace so we are not theoretically running around like a headless chicken getting into theoretical trouble by not fufilling our theoretical tasks (did you get all that?).

Managing a workload is simply time management, and as one great now most likely over-quoted person once said "time is money", so with this in mind managing your workload effectively means managing your time (to help make you the money!), effective time management now-a-days can be done relatively easily as most operating systems on computers (a common office tool!) come equipped with many handy ways to manage your time at work to ensure that you are hitting your goals as efficiently as possible.

Handy Programmes for Effective Time Management + Planning of workload:


1) Sticky Notes: Usually comes innate with any MAC product but there is also a version for theWindows OS as well, it is basically updatable, coloured sticky notes that are omni-present on your desktop to remind you of tasks as and when you get them, its a small program that takes very little hardware to run so is great for all those little reminders and side tasks you are given that otherwise end up stuck all over your office. You can reshape them, change the colours, add in links and hyperlinks to the internet and a few other handy little features. A program like this is a must for anyone with a job with a lot to remember (like me!).

I understand this is hard to read but check out THIS post which explains the broader use of using Stickies at work.

 2) ICAL: Another essential program for organising your worklife is the ICAL, again from the MAC OSX this program is effectively a digital calender. Whereas a physical calender sits in a dusty corner somewhere being unused this one (when utilized correctly) serves as an invaluable tool for organising ones day. From having scheduled meetings pop up with a personalized alarm to remind you, or putting in important dates of premieres, or even just to remind you to pick up the post in the morning the ICAL program has features that the physical incarnation could never offer. This is also avaible on your I-phone (if you have one as I, unlike the adverts understand that some people do not.)  You can also utilize the Apple Cloud Software, effectively allowing you to update your calender on the move from any log in-able spot you can find.

This is not reflective of how I actually use this program..

3) Excel: Where would we be without this program? In a sad world without the ease of access to effective, quick to use spreadsheets, thats where (a hell on earth I can assure you). Excel is the office workers most powerful tool in the fight against administration and the failings of the human memory. Excel is a program I'm sure everyone reading this will have had some small interaction with at some point in the last couple of years and either hated it or praised its arrival in the IT world. Offered as part of the ever useful MICROSOFT OFFICE (caps used for dramatic effect) Excel is a spreadsheet platform that allows for the creation of quick and effective databases, lists or itineraries that many a successful office runs on. It has many useful functions but can be essential in the planning and measuring of ones tasks and workload, whether it's creating stock reports, making a database for tasks you have been given, remembering birthdays, making printable itineraries for clients or just a way for you to keep a log of what youve been paid over the year, Excel will improve any workers output when used effectively.
A Gant Chart created on Excel (I didn't make this, please thank Google Images)


Using some or possibly all these programs is a sure fire way to ensure that you are keeping on top of the tasks you have been given and along with the basics of planning and managing your workload (in my opinon) of clear,consise labelling of files, creating folders within folders ("we have to go deeper!!"to ensure work is easily found and storing work on a backup server, harddrive or CD's will make you a well planned tour-de-force within your chosen job sector and will ensure that you are performing to the top of your game using your computer to augment your puny human capabilities!!! Hurray for Androids!

Friday 16 September 2011

Unit 4.1

In Unit 4.1 the learning outcome is to understand the appropriate conduct for a particular Creative Media Workplace.

The Creative media industries are a lot more diverse than the outside observer might conclude, lets for the sake of this blogpost talk about the difference in culture in that of a film set and a talent agency.


           
       VERSUS!








Film Set: A film set is a very hectic (but fun) place to be, it is all about the budget, its your life force for creating a feature and is the thing at the forefront of the filmmakers mind in terms of planning how to execute their movie, especially as your usually on borrowed (and heavily paid for) time, you are constantly changing locations to get your coverage, in some instances say your shooting a city scene you are trying to keep a main road closed for shooting and running to a very specific timeline, another example; rented a warehouse and haven't finished getting all your shots on time? Enjoy finding another warehouse to rent out and shell out more of your budget on, your working with rented equipment and preparing scenes by building sets for the tight shooting times. Your constantly battling with accommodating actors and as like the equipment their time is also money. The pre-planning and execution has to be seamless otherwise you risk your whole production falling behind which will inevitably eat your budget even more leaving your running back to your non too pleased financiers.




Talent Agency: Taking place at an entirely different time in the production of a film, around the concept stage a talent agency works to arrange the deals and terms of the actors who will star in a feature, as well as representing the actor for securing their work and planning the days and times of when and how they will get to work on the feature. They liase closely with the actors reading materials with them and seeing how they can work together to drive an actors career forward. They send footage of the actors to casting agents and breakdown scripts and roles for discussion with the actors to see if they are up for the role. It is a much more office based experience (unless you are meeting a client).

Friday 2 September 2011

CONTINUED PROFESSIONAL DEVELOPMENT



UNIT 4.3
ITS LIKE EVOLUTION!!! 
CONTINUED PROFESSIONAL DEVELOPMENT (CDP) - Partaking in different, activities either within the workplace or outside of your occupation to increase your skills and character to up the ante of your employability in your chosen professional endeavours.

Ways and examples of this could be taking a Fire marshall course to fufill health and safety requirements in the workplace or having time in different departments. Such as being a Junior office assistant (LIKE ME :D) and spending time with the accountant to learn how the accounting systems works to garner knowledge for the evolution of your role.


 But CPD (it sounds like a disease) is not restricted to spending all your evenings doing courses on safety and the like. Almost any positive or negative experience (no not going out and getting smashed) can be linked to CDP, whether it could be something simpler like taking part in a football team on weekends or being part of an online gaming community such as a "clan"(explained in my Unit 8 post)  to improve your confidence and teamwork ethics bringing lessons from all aspects of your life to the professional.

To give more context, which is incredibly important and something to which I have been given feedback upon to give readers of my blog more of.  (see, here I am contributing to my own CDP right now) Is the director Uwe Boll.

This is basically what this man is trying to say with all his movies...


 Attempting to learn from his first directional bombs Bloodrayne (4%) and Alone in the Dark (1%) to create now not-so-bad- but incredibly boring averagely shot piece Ala his "epic" Dungeon Siege.




He has continued his CDP by learning from his past mistakes to (only slightly) improve his directorial abilities,  going from a laughably bad cult director whose films were the butt of the critical world to that of a man whose can just about pass as a filmmaker, If a very boring one. (CDP development can sometimes sap your target market if your career is based on being terrible).