Converging Media Part 3

3.1 Describe the changing expectations of audiences and consumers within a chosen Creative Media industry.

The Media industry I've chosen is Journalism, The arrival of file sharing, online uploading and ease of access to information via the internet and social media websites has caused a change in how we receive our news and journalism before only the scheduled televised programmes, and daily newspapers were the source of information for the general public.

 The demand for online services and news on the go has necessitated the change from news at a specific times to round the clock access to the latest world events. No longer do people have time to physically go to the newsagents on route to their destination and pick up the daily paper, Or fund the time to plonk themselves infront of a television for an hour waiting perhaps the whole broadcast for the one news item they are interested in.

 As well as this, news stories can often become stale as the day wears on and new developments happen every minute, having the new online services that include,  Podcasts, RSS (Really Simple Syndication) Feeds that collect the latest posts on a chosen subject from a host of different websites and put the links in one handily clickable box,  Mobile news sites (e.g accessing the BBC News website from your smartphone). Text/Phone Alerts letting you know when news is updated or the latest development happens on the move.  As well as news which can be sent to you via email again notifying you of important updates as and when they happen.

RRS FEEDS COMIN' FO YOU.

This demand for news at all times has been necessitated by these examples and show quite distinctly the way the Journalism world has taken on the challenge of keeping up with the new technology available with the internet and the audiences feedback and demands for access and instant knowledge on almost any event.

Some of the new online services provided by the BBC and other news websites.

Now audiences need almost instant gratification, nowadays due to the rise and familiarity of social networking websites and their constant feeds of social activity and the rise in popularity of user News websites (such as reddit), sites that allow members of the public to post news and add to stories that are thumbed up and liked by other users to increase their notoriety  *thus creating a trend or powerpost*.

We now have news feeds updating them with the latest on any "Big story" that crops up almost on a minute per minute basis. This was necessitated by the internets influence of bringing that "Instant" factor to the fore of the news world with many viewers of the broadcasted news shows not being as up to date with breaking news as those who would "follow" stories using the web. Another factor that has influenced these is the website twitter and the speed of which news can travel to create Twitter Feeds that allow users to see which specific subject (for e.g if you Twitter #OccupyLSX you will gain access to all the latest news on the london stock exchange occupation)

 One only needs to think back to the press frenzy and updates of the most recent London Riots. Where the BBC urged viewers to follow the destruction of their city online taking them to a Twitter/blog/RSS newsfeed taking updates from journalists and members of the public "trending" the riots to see the fascination and need for constant updates.

Check out here for an example of the Reports on the BBCs coverage of the London Riots. http://www.bbc.co.uk/news/uk-14449675

One of the new fangled news feeds that are available online around another "big" story.