Unit 8: 3.1

UNIT 8


3-1 Describe the Vision, Mission and Values of a specific Creative Media Organisation.

IM GOING TO TALK ABOUT DISNEY. (but the company this time).

Providing entertainment and information using brands apparently..

The vision or mission statement of a company is essentially their official statement of their specific views, goals and their promises of a sort to their consumers.

Most mission statements can be found on their official websites see below for the mission statement of the Walt Disney Company and should go someway to explain why they consistently try to deliver the same whimsical experience whether it be in a animated feature or a theme park:

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

http://corporate.disney.go.com/investors/index.html

This mission statement rings true with me from having been to their Theme park they do try and keep that brand recognition "magical" and give the name "Disney" real weight, from the enthusiastic greeters they employ at the parks, to ringing their customer services over here in the UK and getting the track "Hakuna Matatta" while your on hold, they do deliver a consistent image using their recognisiable brands.

This in comparison to the Mission Statement of  Universal Studios:

MISSION STATEMENT The Universal Studios Florida® Production Group Pledge To You As the premiere production facility on the East Coast, our focus is on attention and integrity toward exemplary production services. We remain constant in our commitment to insure our reputation of extending Universal Orlando support, vendors and alliances to exceed any and every expectation our client may have. Their statement to me seems more of a focus on professionalism themselves and ensuring that their studios are delivering the best production services while reaching out and working on the networking side of the Media industry to ensure their lasting survival. Rather than relying on a consistent image of their company.