Unit 2.2 - 2.1 to 2.3

2.1 - Describe examples of effective presentation techniques
2.2 - Select and Justify appropriate presentation techniques for a specific creative Idea

Effective presentation techniques are essential in the media business a big part of the commissioning process is always to convince your possible financers that you are the right man/woman/team for the job at hand. So lets look at some examples of techniques you can use to have an all round more interesting and appealing presentation.

A big part of the presentation, is presentation. this sounds obvious but I am speaking more specifically about visual aids. The right image is everything. Remember Steve Jobs? he was a great example, when giving his big speechs on the direction of thier company or their newest product he would present himself always in a similar getup usually with a very prime and plain white or black background, being dressed in turtle neck black and being the only man on stage gave him a striking presence on stage.  Lets take a look at the famous unveiling of a "specific creative idea" the I-pad later made reality and sold on the pre-tense and hype caused by this, at least in the technological world, MASSIVE presentation.

This shows precisely some of the techniques used in most presentations these days. the visual aids behind Steve Jobs punctuates his points either through pictures or text to illustrate and simplify what he is saying so everyone has a clear indication of the points he makes. This is rife in presentations as people like to use the visual side to either  back their arguments or use researched facts/results to prove their point and make it all the more poignant to the watcher/audience.

 He uses rhetorical questions that he poses to the audience to make them ask themselves the very question he's posing and forcing them consciously or sub-conciously to address that question. He keeps it light hearted and paces himself well when he's talking to keep the audience almost hanging on his every word. What the presentation also does well is give examples of existing products like mentioning that the Ipad can use existing websites of youtube, and Google maps to conceptualise some of the features in the audiences mind.

Another final thing Steve does towards the end of the video is sit down in a chair to, again visually, plant the idea of using the device in the comfort of ones own home. Little details like this raises the game of a average informational presentation, merely pointing at facts and figures to in a way "incepting" the audience with the idea that they too could be in that arm chair, wearing the black turtle neck and glasses combo, surfing on thier new I-pad. The audience is buying into an image..or the presentation if you will, rather than the product alone.

Everyone wants a bite of Steve

Good work Steve.