Unit 8.1 Creative Media Industries.

Unit 8.1 -

OK, so apparently having not covered this unit at this point I shall have to describe the creative media Industries, Understandable as some people may not realise which industries fall into that lovely category.

The creative industries refers to an industry that actively has to think and create new media through artistic devices and means, It also covers the groundwork and pre-production in the build up to creating a final product. This includes things like the creation of movies, software, reporting on things - so journalism. IBasically as long as there is an artistic output in the industry it could be classed as such.

The current DMCS (A document that maps the number of "official" creative industries, as of 2006), which has scaled down the number to 11 :

Software, Computer Games and Electronic Publishing
Advertising
Arts and Antique Markets
Crafts
Design
Fashion
Television
Film, Video and Photography
Music and the Performing Arts
Publishing
Architecture

http://www.culture.gov.uk/what_we_do/creative_industries/default.aspx

Unit 3 Last Part!!!

3.4 Be able to plan a research exercise to test an idea for exploiting converging technology.

So first I need to create an idea of converging technology, so the one i have chosen to talk about is a watch smartphone with a projector for showing your latest video or setting up impromptu cinematic experiences. I have named it the W-share.




Having researched the the lack of stylish watches that incorporated technology companies came up with a relatively simple idea of a strap that can hold an Ipod nano, allowing them to use it as a watch as well as a media device.

Rolling with this idea in mind I thought the restrictions that the Nano had (e.g not incorporating calls and wi-fi internet connection) and wanted to see if I could work in the idea of live projection to share your favourite movies   (ala star wars, or old timey cinema projectors) and having smartphone technology. Seeing as the Ipod Nano has apps it cannot be beyond the realms of possibility.

Inspired by R2s projection in a "A New Hope"

Incorporating the HD projection features  into the watch.

To research the market this item could appeal to, I checked the rise in popularity of searches on internet site Google to gauge possible interest in my converged product the W-share. the terms I searched for was Ipod Watch, Projector watch, Smartphone watch. This gives me a rough Idea of the kind of market popularity the product could tap into. As well as this I plan to create a quick survey questionnaire to send out to my peers who also do my college course to see if they think its a good idea.

3.2 Describe examples of how ideas for multi-platform content have been used to reach new audiences and generate revenue.

The ways Ideas Multi-platform content have been used to reach new audiences is prevalent with companies such as apple releasing their i-Cloud, a piece of software that syncs your data and saves purchases across all your apple products, allowing you to keep your music on your i-pod, i-phone, i-Pad and iMac, It keeps all your settings and universally updates all your devices at the same timesaving a backup onto an Apple server.

This allows you to to always have the files on your computer with you in some shape or form. How this has generated revenue is through the validating of purchasing Digital downloads such as games and music, photos and movies (as well as important documents if you are...boring..) as now they are not restricted to keeping their purchases on one device  encouraging users to purchase more as they suddenly become a lot more accessible and and having the time consuming task of updating your I-Calender on 5 pieces of equipment.





3.3 Describe examples of commissioning processes and funding opportunities in relation to converging technology.


Below is a video of something incredibly awesome,It is a video of the company Android who had commisioned the  It not only is a public event attended by hundreds of people giving them joy and wonders though the use of this technological showcase, on the outside its wonderful, a lovely company doing a toatally random act for people to gawp at and talk about.

But from the companies perspective it is a carefully strategised and marketed ploy to create opportunities to market thier product through this amazing act and the word of mouth buzz that would follow it.

Now watch the video and be amazed...

I told you it was impressive....


This is an example of a company seeing the advantage of staging an event in this case using the mastery of 3d mapping team "Facade Mapping" they have created a funded event that will in turn help the returns when thier product is evnetually released (The LG Optimus, or a swanky Android smart phone to you and me).
The comminishing of said marketing event with a view that, using the converging medias of social media and networking to get people to attend (while also helping spread word of mouth after the event) as well as the video "trending" on websites such as youtube and twitter.


This as well as funding/commishioning smaller events like hired out to event management companies who are charged with handling the event carefully chosen at Canary Wharf, they work on things such as  hiring people to work/advertise the phone, security and such, . As well as this they would have also had to hire the crew nescessary for filming the peoples reactions, thus creating another way to gague the publics reaction to thier product as well as to advertise online again via the social networking / word of mouth phenomenom with a mind to create a frenzy for the the device on its launch.